Digital marketing templates -
Practical planning documents for digital marketers

Templates created from 15 years of digital marketing experience

What we do as digital marketers is challenging, and it requires a thoughtful, strategic approach. The key is focusing on crafting a plan with real substance. That's where these templates come in. Whether you’re new to B2B or B2C digital strategy, or looking for a new perspective they offer not only a solid framework, but also valuable guidance to help you shape your ideas and create a plan that truly works. You shouldn’t have to rely on a massive budget, an extensive tech stack, or a large team to create an effective digital strategy. Everyone deserves the tools to build a plan that drives meaningful results and helps you achieve your goals.

Why download these templates:

  • Perfect for those looking to formalise their digital marketing plans and convey them clearly to yourself and others

  • Good for individual use or those leading a team or project

  • Get's to grip with the fundamentals of digital marketing planning/strategy

  • Effective for those new to a digital marketing role for the first time

  • Does the ‘heavy lifting’ of formatting and structure for you for a low
    one-time cost.

  • Templates are focused on ‘How’ to put a digital plan together, not just the ‘Why’ you should put a plan together.

  • Great if you don’t have extensive or formal marketing operational processes.

Everyone needs good digital marketing planning,
but why use hatch-a-plan documents?…

Identify your starting point

Created for those who are tackling planning for the first time or new to a role. Also removes the long process of setting up templates yourself. Unlike other templates, these come with useful guidance tips and actual examples to inspire you.

Bring your ideas to life

Ensures no elements of strategy are overlooked. At times it can be difficult to remember all the things needed for a solid strategy, but these templates ensure you won’t forget the micro, and macro context for your plan.

Sell your vision to others

These are functional templates, yet not overwhelming. This allows you to show you are in control to senior leaders and other teams throughout a business. Show you understand what needs to be done and gives them confidence in you and your team.

Unite a team

Allows teams to understand where they are heading, and aligns your team’s work to achieve agreed digital marketing goals.

Choose your planning document template

These documents have been put together as your baseline planning templates that can be used for all aspects of your digital marketing plan. This includes objectives, strategy, tactics, team structure, the market context as well as an active budgeting spreadsheet for you to use throughout the year.

Digital strategy planning template
£12.99 ($15.99)

A document made to remove the hassle of creating a template from scratch that contains all the aspects needed to present an effective digital marketing plan.

Digital marketing budget template
£12.99 ($15.99)

This is a digital budget template is made for planning yearly spend but also can be used as a line-by-line usable document throughout the year.

Digital strategy+budgeting template
£20 ($25) — (20% discount)

Purchase both of your expert planning documents together, utilising the combined expertise from both documents for a reduced cost.

FAQs

Here are some FAQs related to digital marketing strategy planning templates and their usefulness:

Why should you invest in good digital marketing planning

Managing a marketing budget effectively is key to the success of any marketing team. As a manager, having a clear overview of your budget and expenses is essential for making informed decisions and maximizing the impact of your marketing efforts. One tool that can greatly aid in this process is a marketing budget template.

Manager's perspective: How budget templates help your team.

How to best utilise strategy and budget planning documents

In the dynamic world of marketing, having a well-thought-out strategy combined with effective budget planning is essential for achieving successful outcomes. Utilising strategy and budget planning documents within your marketing team not only provides a roadmap for achieving goals but also ensures resource allocation is efficient and effective. Let’s explore the strategic and practical benefits of incorporating these documents into your marketing efforts.

Digital Marketing Strategy - what senior leaders want to know

Digital marketing plays a crucial role in the success of any organization, and having a well-defined strategy is essential for achieving business goals. When it comes to managing a company, senior leaders play a pivotal role in shaping the direction and future of the organization. By implementing an effective digital strategy, senior leaders can unlock a myriad of internal company benefits that can drive growth, enhance employee morale, and improve overall business performance.

Ready to start digital marketing planning?